THE COOL CLUB
The Ice Co were super excited to receive a phone call in October to see if we’d like to be involved in the boohooMAN x Jack Grealish collection photoshoot.
The team at boohooMAN wanted to set the scene of the shoot with an ice wall to create an icy backdrop and needed our help to bring their vision to life….
The ‘ice wall’ itself was made out of 40 crystal clear blocks of ice, weighing 120kg each.
It was Cleveland Campbell, boohooMAN Creative Director’s vision for the stunt.
In front of the ice wall was a pool of water, to create the effect that Jack was walking on water!
The clothing line launched mid October 2021 and features an 8-piece collection including long sleeve printed tees, a white puffer coat, and winter knitwear, available exclusively on the boohooMAN website.
We were also invited backstage to see the set in real life. We can confirm it looked incredible.
Here’s a behind-the-scenes video which showcases Jack Grealish in action modelling his brand-new boohooMAN collection.
Jessica Wilsdon, Marketing Executive at The Ice Co, commented: “We were so excited to be at the shoot and incredibly happy with our backdrop, bringing the full team’s vision to life. Being able to work with Aztec Studios, boohooMAN, and Jack Grealish on this super exciting campaign was brilliant.”
We look forward to being involved in similar collaborations in the future. Contact marketing@theiceco.co.uk if you have a similar project in mind you’d like to discuss with us!
