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Bits you need to know!
The Promoter
The promoter is: The Ice Co, Unit 18 Langthwaite Rd, South Kirkby, Pontefract WF9 3AP & Wilfred’s Drinks,
The Competition
2.1 The title of the competition is The Icy Estimate at Wimbledon.
2.2 On Tuesday 30th June starting at 8.00am, The Ice Co invites the public to participate in their summer competition, and be in with a chance to win a Côte at Home Ultimate Barbeque Box, 2 Wilfred’s Glasses, A Case of Wilfred’s Non-Alcoholic Aperitif and a case of Polar Cube Ice.
2.3 The Icy Estimate at Wimbledon competition will see an ice block erected near Southfields Underground Station, which contains lots of tennis balls.
2.4 The live activation will take place outside the HomeWork Southfields, Flexible Workspace & Café, London, SW19 6NW.
2.5 Entrants will be asked to guess how many tennis balls there are frozen into the block of ice.
2.6 Entrants are encouraged to make real-time guesses in-person at the activation via the data capture form on the website, accessible using a QR code.
2.7 The Ice Co will include images of the ice block from multiple angles on a dedicated landing page, giving people at home the chance to make their own predictions via their website.
How to Enter
3.1 The competition will run from 08.00am on Tuesday 30 June 2026 (the “Opening Date & Time”) until roughly 12pm on Wednesday 1 July 2026 (the “Closing Date & Time” is subjective). The competition’s closing time will be determined by The Ice Co.
3.2 All competition entries must be received by the Promoter through the competition link [https://theiceco.co.uk/the-icy-estimate-wimbledon/] which will be live from 8am 30th June, and re-shared on Tuesday 30 June & Wednesday 1 July 2026 across The Ice Co’s official social media channels (TikTok, Instagram, and Facebook).
3.3 Entrants’ guesses must be given in whole numbers in terms of how many tennis balls are frozen inside the block. If multiple correct guesses are given, the winner will be chosen at random from all of those who guessed the correct value. If no entrant guesses the exact value correctly, the prize will be awarded to whoever submitted the closest guess to that value.
3.4 To enter the competition:
entries must be done in-person at the activation by scanning a QR code which will direct entrants to the promoter’s official website entry page or can be done at home via the official website entry page [https://theiceco.co.uk/the-icy-estimate-wimbledon/].
For help with entries, please contact marketing@theiceco.co.uk
3.5 The Promoter will not accept:
responsibility for competition entries that are lost, mislaid, or delayed in transit, regardless of cause, including, for example, as a result of any postal failure, equipment failure, technical malfunction, systems, satellite, network, server, computer hardware or software failure of any kind; or
(b) proof of posting or transmission as proof of receipt of entry to the competition.
3.6 By submitting a competition entry, you are agreeing to be bound by these terms and conditions.
3.7 The winner:
(a) one winner will be selected jointly by The Ice Co & Wilfred’s Drinks.
(b) The winner will then be contacted via email or mobile number, where they will be given 48-hours to redeem their prize. If the initial winner does not meet the criteria, a new winner will be chosen.
(c) In the result that more than one entrant predicts the exact same total, The Ice Co will compile all successful entrants and choose one winner at random.
3.8 By entering, you agree to sharing your data with The Ice Co & Wilfred’s Drinks for marketing purposes.
Eligibility
4.1 The competition is only open to all residents in the UK aged 18 years or over, except
(a) employees of the Promoter or its holding or subsidiary companies;
(b) employees of partner associations and organisations of The Ice Co & Wilfred’s Drinks;
(c) employees of agents or suppliers of the Promoter or its holding or subsidiary companies, who are professionally connected with the competition or its administration; or
(d) members of the immediate families or households of (a) and (b) above.
4.2 In entering the competition, you confirm that you are eligible to do so and eligible to claim the prize. The Promoter may require you to provide proof that you are eligible to enter the competition.
4.3 The Promoter will not accept competition entries that are:
(a) automatically generated by computer;
(b) completed by third parties or in bulk;
(c) illegible, have been altered, reconstructed, forged or tampered with;
(d) photocopies and not originals; or
(e) incomplete.
4.4 There is no limit to the amount of entries/donations you can make, as long as they follow the guidelines laid out in 3.3.
4.5 The Promoter reserves all rights to disqualify you if your conduct is contrary to the spirit or intention of the prize competition.
The Prize
5.1 The winning prize is as follows:
5.2 Prizes are subject to availability. There is no cash alternative for the prize.
5.3 The Promoter reserves the right to replace the prize with an alternative prize of equal or higher value if circumstances beyond the Promoter’s control makes it necessary to do so.
5.4 The prize is not negotiable or transferable.
Winner
6.1 The decision of the Promoter is final, and no correspondence or discussion will be entered into.
6.2 The Promoter will contact the winner personally as soon as practicable after the Announcement Date, using the telephone number or email address provided with the competition entry.
6.3 The Promoter must either publish or make available information that indicates that a valid award took place. To comply with this obligation, the Promoter make available the first name and county of prize winners by request with the winner’s permission, once they have been contacted. This information will be made available for 90 days after the closing date and can be obtained by emailing marketing@theiceco.co.uk
6.4 If you object to any or all of your surname, county and winning entry being published or made available, please contact the Promoter info@theiceco.co.uk In such circumstances, the Promoter must still provide the information and winning entry to the Advertising Standards Authority on request.
Claiming the Prize
7.1 If you are the winner, you will have 7 days from the Contact Date to claim the prize by contacting us via e-mail at: info@theiceco.co.uk If you do not claim the prize by this date, your claim will become invalid, and the second closest winner will be chosen.
7.2 The prize may not be claimed by a third party on your behalf.
7.3 The Promoter will make all reasonable efforts to contact the winner. If the winner cannot be contacted or is not available, or have not claimed their prizes within 48 hours of the Contact Date, the Promoter reserves the right to offer the prizes to the next eligible entrant selected from the correct entries that were received before the Closing Date.
7.4 The Promoter does not accept any responsibility if you are not able to take up the prize.
Limitation of liability
Insofar as is permitted by law, the Promoter, its agents or distributors will not in any circumstances be responsible or liable to compensate the winner or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize except where it is caused by the negligence of the Promoter, its agents or distributors or that of their employees. Your statutory rights are not affected.
Ownership of Competition Entries and Intellectual Property Rights
9.1 All competition entries and any accompanying material submitted to the Promoter will become the property of the Promoter on receipt and will not be returned.
9.2 By submitting your competition entry and any accompanying material, you agree to:
(a) assign to the Promoter all your intellectual property rights with full title guarantee; and
(b) waive all moral rights,
in and to your competition entry and otherwise arising in connection with your entry to which you may now or at any time in the future be entitled under the Copyright, Designs and Patents Act 1988 as amended from time to time and under all similar legislation from time to time in force anywhere in the world.
9.3 You agree that the Promoter may, but is not required to, make your entry available on its website https://theiceco.co.uk/the-icy-estimate-wimbledon/ and any other media, whether now known or invented in the future, and in connection with any publicity of the competition. You agree to grant the Promoter a non-exclusive, worldwide, irrevocable licence, for the full period of any intellectual property rights in the competition entry and any accompanying materials, to use, display, publish, transmit, copy, edit, alter, store, re-format and sub-licence the competition entry and any accompanying materials for such purposes.
Data Protection and Publicity
10.1 The Promoter will only process your personal information as set out in the Privacy Policy. See also condition 6.3 and condition 6.4, with regard to the announcement of winners.
General
11.1 If there is any reason to believe that there has been a breach of these terms and conditions, the Promoter may, at its sole discretion, reserve the right to exclude you from participating in the competition.
11.2 The Promoter reserves the right to hold void, suspend, cancel, or amend the prize competition where it becomes necessary to do so.
11.3 These terms and conditions shall be governed by English law, we both agree that any dispute, claim or other matter which arises between us out of or in connection with this competition will be dealt with by the Courts of England and Wales only.
11.4. This Competition is not endorsed, sponsored or administered by Facebook, Instagram, (META), or TikTok
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The Ice Co. Unit 18 Langthwaite Business Park, South Kirkby, West Yorkshire, WF9 3AP + 44 (0) 1977 655 800 info@theiceco.co.uk
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